Smokey Goat → Taskpower
We worked alongside Jemco Manufacturing to develop their Smokey Goat original range of 5 tow-behind toppers, practical gear designed to handle real farm conditions.
Our role covered strategy and intellectual property advice, product development, refining the range, supporting manufacturing, and pulling together assembly guides and all product/marketing content. We were involved across the first five models, helping shape a lineup that was simple, tough and made sense to use.
The range gained strong traction and the Smokey Goat business was sold to Taskpower in 2021, a good outcome off the back of getting the product and offer right.